Advanced PPC Management & Internet Marketing Services
Big U Media’s Paid Search – PPC Management Traffic Package
"Stop throwing away advertising dollars on people you don’t even want to reach"
Any company that is serious about competing on the internet and using their internet presence to the full must consider Paid Search Engine Advertising, otherwise known as Pay-Per-Click advertising.
PPC advertising combines the reach of search engines with millions of searches per day with the power of ad placement technology. Advertisers can choose when and where they want their ad to show along with whom they want to show it to. This is incredibly powerful advertising.
Instead of wasting your time and hard earned money on advertising to people who have no interest in your product or service, imagine being able to target only those people who are looking for exactly what you have. PPC advertising is a much more efficient use of your advertising dollars and a much more targeted form of marketing.
How Does PPC Advertising Work?
PPC marketing allows and advertiser to bid on key terms that a searcher may use when they are on major search engines such as Google, Yahoo! Or MSN. When a searcher selects a “keyword” to search for an advertisers ad will show alongside the free or “organic” search results. If the searcher clicks on a sponsored ad to find out more information the advertiser is charged a small fee based upon their bid.
Figure 1
You will notice the sponsored results on the right hand side of the page.
While the theory behind this effective type of marketing is simple, a truly effective pay-per-click campaign requires extensive keyword research, ad composition, effective bidding and landing page development and selection.
Once a PPC campaign is underway, regular monitoring is necessary to improve a campaigns effectiveness and return-on-investment to meet an advertisers goals.
Big U Media can help to implement and monitor a pay-per-click campaign that takes advantage of the most recent changes in search marketing technology. Our experienced Marketing Professionals use this technology every day and have the experience and knowledge that will make the most out of your Internet Marketing Strategy. We can help design and implement an effective PPC campaign that will send targeted visitors to your website 24 Hours a day, 7 days a week.
Big U Media will:
- Determine your current PPC management and Internet marketing goals
- Analyze Current Click-to-Lead & Click-to-Sale Conversion Rates
- Analyze any other relevant Internet marketing campaigns
- Determine key competitors
- Assess competitor bidding conditions
- Analyze existing keyword, negative keywords and regional strategies Solutions
- Provide Professional Pay Per Click Management
- Bidding Optimization
- Landing Page Review & Optimization
- Ad Copy Optimization
- Keyword Selection & Optimization
- Analytics & Reporting Implementation
- Adwords Quality Score Optimization
- Click Fraud Prevention
- Recommend other cost effective avenues of Internet marketing such as SEO Services or proven second tier PPC networks.
We optimize your Google or Yahoo pay per click accounts to ensure that you are not paying for unqualified traffic. This is achieved through: strategic keyword selection, through use of "negative keywords" a comprehensive competitor analysis, proper use of regional targeting and optimized ad copy.
We are full service Internet Marketing Experts, services include PPC Management, SEO Services, Web Design and more.